Alana Kohl is an accomplished brand strategist and communications expert with over two decades of experience delivering branding and marketing solutions that drive results.
Leveraging over two decades of industry experience, Alana Kohl combines deep expertise and creative thinking to help businesses refine and align their brands, modernize communications, navigate business growth and transition opportunities and embrace innovation to bring their visionary ideas to life – all while delivering measurable success in today’s competitive landscape.
Alana founded her consulting firm to leverage her extensive experience, expertise, and network, helping growth-oriented entrepreneurs, independent financial advisors, and client-centric organizations elevate their brands, embrace innovation, and communicate their value effectively. Alana’s expertise spans all facets of brand strategy and integrated marketing communications, making her a go-to resource for businesses seeking an edge in today’s competitive, tech-driven landscape. She is renowned for turning big ideas into actionable strategies and guiding clients through every stage of brand development, go-to-market plans, and strategic communication initiatives. Before Alana Kohl Consulting, she founded AdvisorPR® in 2005, a PR firm dedicated to the independent financial services industry, which was acquired in 2021. Over the years, Alana has led clients through brand transformations, brought new content and products to market, orchestrated complex communication initiatives, including high-profile launches, mergers, and acquisitions, and delivered multi-channel integrated marketing campaigns across traditional and digital platforms. Alana’s expertise and thought leadership have been featured in multiple media outlets. She has presented at industry events, appeared as a guest speaker on webinars, and been a featured speaker on podcasts and institutional training videos. Alana continually shares her insights to help other business leaders accelerate their brands with clarity, purpose, and impact.
Your Brand Strategist & Innovation Consultant
Meet
Alana
A New Era
In Growth & Innovation
Innovation sustains growth, a strong brand shapes how customers behave, and strategic communication ensures your message cuts through the noise and inspires action.
Every business is unique, and what works today may not work tomorrow. There is no one-size-fits-all solution. With decades of experience partnering with growth-focused leaders, I understand the challenges you face and the importance of proactively addressing them. I specialize in crafting authentic strategies that align with your individual goals and position your brand for long-term success.
In a constantly shifting marketplace—where customer expectations, technology, and trends evolve rapidly—brands must be adaptable. Staying agile is key to success, balancing the strength of what makes your business special with the ability to pivot quickly in response to change.
Innovation sustains growth, a strong brand shapes how customers behave, and strategic communication ensures your message cuts through the noise and inspires action.
This combination is at the core of what we do: delivering purpose-driven, tailored solutions designed for every stage of your brand’s evolution.
