Who We Are
At Alana Kohl Consulting, we help businesses build strong, future-ready brands, modernize marketing communications, and develop innovative growth strategies. We provide both strategic direction and creative execution, ensuring every element works cohesively to position you for long-term success. We partner with leaders to refine their brands, elevate their messaging, and implement strategies that drive measurable impact. At every stage of business, we ensure your brand and communications work seamlessly, delivering clarity, consistency, and sustained growth.
Our Mission
Our mission is to empower leaders to build enduring brands, embrace innovation, and communicate with clarity—driving measurable growth and lasting impact in a rapidly evolving marketplace.
Who We Work With
Trusted by Industry Leaders
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Independent Financial Advisors & Advisory Firms – We help independent advisors and multi-generational firms differentiate, modernize, and position their brands to attract the right clientele and stand out in a competitive marketplace.
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Advisor-Centric Organizations – We support mid-sized financial organizations by strengthening their corporate brand, enhancing advisor programs, and creating strategic marketing initiatives.
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Business Leaders – We work with executives, CEOs, and thought leaders to refine their personal brands, increase their visibility, and align their professional identities with business growth opportunities.
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Entrepreneurs & Innovators – We partner with startups, visionaries, and service-based professionals to develop market-ready brands, define strategic positioning, and bring bold ideas to life
How We Help
We Help businesses and leaders
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Define and align their brand with their vision and goals for long-term success.
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Modernize marketing communications for consistency, clarity, impact, and engagement.
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Navigate business growth, transitions, and market expansions with confidence.
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Transform innovative ideas into actionable strategies that create measurable results.
Our Approach
At Alana Kohl Consulting, our approach aligns strategic clarity with bold execution to ensure that every initiative is purpose - driven and results - oriented.
Key Pillars:
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Strategic Clarity – Identifying your brand’s unique value and aligning it with market opportunities.
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Purpose-Driven Solutions – Developing customized strategies to address challenges and accelerate growth.
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Measurable Outcomes – Ensuring every initiative delivers clear, tangible results.
Every engagement begins with deeply understanding your goals, challenges, and opportunities. Through collaboration, we simplify complexity and deliver measurable impact. Our process ensures that every step is actionable, efficient, and aligned with your vision.
Our Philosophy
New Era In Growth & Innovation
Great brands are strategically designed, mindfully managed, effectively communicated, and consistently evolving. Companies must continuously adapt, innovate, and iterate in today’s competitive, rapidly changing marketplace.
Our services are built on the growth cycle. We deliver what it takes to get you ahead and drive the results to keep you there.
Branding shapes perception and fosters loyalty.
Communication builds awareness and drives action.
Innovation fuels growth and ensures sustainability
This combination is at the core of our work : delivering purpose - driven solutions and growth - oriented strategies designed for every stage of your brand’s evolution.
Meet Alana
Strategic Brand & Growth Consultant
Alana Kohl is an accomplished brand strategist and communications expert with over two decades of experience delivering branding and marketing solutions that drive results. Alana Kohl combines deep expertise and creative thinking to help businesses refine and align their brands, modernize communications, navigate business growth and transition opportunities, and embrace innovation to bring their visionary ideas to life. In 2024, Alana founded her consulting firm to leverage her extensive experience, expertise, and network. Her expertise spans brand strategy, integrated marketing communications, and business growth consulting, making her ago-to resource for businesses seeking a competitive advantage in today’s fast-evolving, tech-driven landscape. She is recognized for translating complex ideas into clear, actionable strategies, guiding clients through brand transformations, go-to-market strategies, and high-impact communication initiatives. Before launching Alana Kohl Consulting, she founded Advisor PR® in 2005, a PR firm dedicated to the independent financial services industry, which was acquired in 2021. Over the years, Alana has led clients through brand transformations, brought new content and products to market, and orchestrated complex communication initiatives, Including high-profile launches, mergers, and acquisitions. She has also delivered multi-channel integrated marketing campaigns across traditional and digital platforms. Alana’s thought leadership has been featured in top industry media outlets. She has also served as a speaker, panelist, and content contributor for industry events, podcasts, and webinars and led advisor training programs for major industry membership organizations. Alana continues to share her insights, helping business leaders pursue their vision with clarity, purpose, and impact—building brands that lead and last.